where does imagination go?


as kids, we have amazing imaginations. as we grow older, our imaginations seem to fade. why is that? our need to conform? to do what is tried and trusted rather than experimenting? all progress as humans has come from a combination of experience and imagination. how can we regain that imagination, and push our ideas, and ourselves further. these are the questions i will answer. thanks for reading this.

chet fiedler


29, current member of wieden and kennedy 12, moved to portland two years ago after traveling all around the US, inventor, entrepreneur, love sandwiches