Remember when you could just make stuff and those who weren’t as good at making stuff would promote it?
For centuries and from afar, fans have admired talented musicians, painters, novelists and other creators. Yet, historically, only a tragic few have ever demanded responses to their fan letters and knocks on doors. In the past few years, however, society’s attitude has noticeably shifted: We now expect a connection with those we look up to. And, if they don’t respond, we proclaim they “don’t get it.” For their own part, many talented folks not only feel increased pressure to connect with their fans, but also an economic necessity to. After all, the days of record labels and book publishers sponsoring and handling all of the marketing of the talented are nearly over. You now generally need a blog or Facebook or Twitter presence to land a distribution deal. Challenge is, many geniuses are grumps and introverts. Jeff Hardison has spent the past year talking to these artists, fans and marketers to “crowdsource” how we feel about the attack on the recluse and whether there’s anything we can do for them.
The younger brother of a rock-concert promoter and a professional communications consultant for technologists, Jeff Hardison has worked with and befriended talented introverts for nearly his entire life. He being an untalented extrovert himself, his prime objective is to find a way to balance the needs of an increasingly collaborative society with the seemingly innate tendency for many creative people to withdraw from that society.