If you want to make money from your website, you need page views. The best way to increase page views is not to get more users – it’s to increase visits and stickiness. We’ll resurrect the world’s most loved rat- and pigeon Psychologist B.F. Skinner to teach you how to equip your site with reinforcement schedules that will make it irresistible. Your users will soon be clicking the mouse as fast as Skinner’s mice clicked levers. And if you are the user not the designer, you’ll finally understand why you’re hooked and what you can do to break the habit.
CEO of Psychster Inc., Seattle-based research and consulting firm dedicated to advising clients on the psychology of social media. Former Microsoft Survey Program Manager, Classmates.com Business Analyst, and Visiting Professor of Psychology.