Community building has become an empty buzz word employed by social media huxters to separate clients from their wallets, but I believe that authentic, long term, loving community building can connect people and their passions on- and off-line.
What differs is the approach to the standard tools and methodologies of social media interaction to focus on long term interaction rather than a short ‘by the numbers’ focus that perpetuates most social media interaction. How can you redefine an analytical analysis to ensure a measurable return on investment when you’re attempting to build a real, long term, community surrounding social media?
Kai is an entrepreneur located in Eugene, Oregon. His focus is on actual community building through social media. Not the spammy type – he’s passionate about using digital tools to foster personal communication and connection among real life people.