In every culture around the globe, there are subsets of the culture that gather in groups to perform rituals. Voodoo witchdoctors, Buddhist monks, Catholics nuns and shamans all slip into meditative trances as part of their religious practice. Crowds at a dance club or soccer game pulse to a collective rhythm. This is an exploration into what neuroscience and sociology have to say about the powerful dynamics of crowds.
Two headed hydra that speaks the languages of both creativity and coding. Interactive Brand Manager at StepChange Group.