Whoops dot com: How to missmanage your personal brand online


In this age of near-perfect information, Social networking is no longer just about connecting with old friends, finding a weekend lover or sharing photos from a night of debauchery.

Believe it or not, the most unlikely of candidates are “web 2.0” savvy and you never know who’s going to see what you put online: bosses, potential bosses, parents, grandparents, the guy you serve coffee too… You get the drift. All that being said, it’s important to think before you submit, publish, update or hit send.

Whoops dot com lays out the dos, don’t s and what ifs of managing your personal brand online. All of which humorously articulated through example, real and made-up.

Patrick Anthony


Just a junior level ad guy with a knack for not taking himself too seriously… The rest is history, in the making.